GET COMPLIANT NOW!
Effects Everyone!
Are Your emails at risk of getting sent to spam or "Email Blacklisted" after February 1st?
Stay ahead of the game with our expert-led compliance sessions. Don't let your important emails get sent to spam or worse, blocked!
Get compliant with Google and Yahoo's new protocols in a private Zoom session. Our live 1-hour session resolves all SPF, DKIM, and DMARC issues that will ensure that you have uninterrupted email delivery.
Ensure Your Emails Land Safely!
Who’s Affected?ALL EMAIL SENDERS & especially those sending bulk emails.
What if I Don’t Comply? Google and Yahoo might block your emails, damaging your reputation and deliverability.
Does Sending Volume Matter? While there’s talk of a 5K daily sending limit, it’s not a safe zone. ALL SIZES NEED TO BE AUTHENTICATED.
What About Low-Volume Senders and DKIM? Fear not! DKIM is beneficial regardless of your sending volume, improving your open rates and reputation.
What if I’m a High-Volume Sender? It’s crucial to transition off generic authentication and onto your domain. This might seem daunting, but it’s essential for maintaining deliverability.
What is EMAIL AUTHENTICATION? Email authentication is a bit like a passport for your emails, proving they’re legitimate and not spam or phishing attempts. Before we get into the specifics, ensure your sending domain is valid (at least 30 days old) and points to a live website, not a blank page. It should also have an MX record, which is like a signpost directing emails to the right server.
Why These All Matter
Email Authentication
Google and Yahoo now require DKIM authentication for your emails, along with a basic DMARC record. If you’re not using these yet, it’s time to start.
Domain Ownership
Using generic email addresses like @gmail.com won’t cut it anymore. You must use an email address from your own domain to meet these new standards.
Spam Complaint Management
Keep your spam complaint rate below 0.3% as per Google’s guidelines to avoid your emails being blocked.
Maintaining an Active Email List
With Gmail removing inactive accounts since December 1st, regularly updatiaaang your subscriber lists is more important than ever to maintain a robust email list and sender reputation.
TESTIMONIALS
Paulette Ensign
Founder, Tips Products Publishing Agency
Some folks claim they are committed to helping people, and some actually walk their talk. I can tell you first-hand that Deryck Jones is the real deal. You'd be hard-pressed to find a more intelligent, capable, caring, humble colleague to help you and your business achieve your goals and well beyond.
David Rankine
Founder, Joe Prospect Group
I have worked with Deryck for a year now and I have nothing but great things to say about him. He is a true professional and extremely knowledgeable about everything related to marketing automation. He is on time, on budget, and proactive.
Gary Morgan
CEO, AdvisorXO
Partnering with Top of Your Game Marketing was transformative for our business. Their extensive combined expertise was evident in their innovative strategies, and their ability to craft compelling narratives gave our brand a powerful voice. Truly, they're the epitome of professionalism and proficiency!