Starting February 1st, 20204, All Senders Who Send Email to Gmail or Yahoo MUST Do This!

Hey Entrepreneurs!

Email Compliance is Mandatory!

Are you at all ready?!

Starting February 1st 2024, all business emails must meet strict sender requirements.

Failing to comply could mean your business emails end up in
Spam, or worse, get Blocked.

What We Are

Your Email Compliance Wizards!

The Importance of Email Compliance

Ignoring these new email compliance rules is akin to closing the door on your business's success. Non-compliance could lead to a significant drop in email deliverability, damaging your reputation and your ability to connect with your audience. It's not just about being unseen; failing to comply could flag your business as a spammer or a phishing threat, eroding the trust and relationships you've built with your audience.

Who Needs to Comply?

All email senders, particularly those sending bulk emails, must adhere to these new standards. This includes ensuring that your emails are authenticated and that you're using an email address from your own domain. Even low-volume senders need to pay attention to these changes, as email authentication through DKIM (DomainKeys Identified Mail) is beneficial for improving open rates and maintaining a good reputation.

The Consequences of Non-Compliance

If you don't comply with these new requirements, your emails might be blocked by Google and Yahoo, which could be detrimental to your business. There's also a risk of being blacklisted, meaning all your emails could end up in the spam folder. This isn't just a minor setback; it's a significant threat to your business's email communication strategy.

Key Elements of Email Compliance

  • Email Authentication: Google and Yahoo now require DKIM authentication for your emails, along with a basic DMARC (Domain-based Message Authentication, Reporting, and Conformance) record.

  • Domain Ownership: Using generic email addresses like is no longer sufficient. You must use an email address from your own domain.

  • Spam Complaint Management: Keep your spam complaint rate below 0.3% as per Google's guidelines.

  • Maintaining an Active Email List: Regularly update your subscriber lists, especially since Gmail has been removing inactive accounts.

Understanding the impact and necessity of compliance:

  • Who Needs to Pay Attention? The new email compliance rules apply to everyone who sends emails, with a special emphasis on those who send emails in bulk. It's a universal change affecting all email communicators.

  • The Risks of Non-Compliance: If you choose to overlook these new regulations, be prepared for potential consequences. Google and Yahoo may block your emails, which can severely harm your business's reputation and the effectiveness of your email campaigns.

  • Is the Volume of Emails Sent Important?

    There's been discussion about a daily sending limit of 5,000 emails, but don't be misled into a false sense of security. Regardless of the number of emails you send, compliance is mandatory for everyone.

  • Advice for Low-Volume Senders:

    If your email sending volume is on the lower side, don't underestimate the power of DKIM (DomainKeys Identified Mail). It's a valuable tool for enhancing your email open rates and bolstering your sender reputation, irrespective of how many emails you send.

  • Guidance for High-Volume Senders:

    For those who send large volumes of emails, it's critical to move away from generic email authentication methods and establish authentication under your own domain. This shift might seem challenging, but it's vital for preserving the reliability of your email delivery.

  • What Exactly is Email Authentication?

    Think of email authentication as a passport for your emails, validating their legitimacy and distinguishing them from spam or phishing attempts. To set this up effectively, ensure your sending domain is valid (at least 30 days old) and linked to an active website, not just a placeholder page. Additionally, your domain should have an MX record, serving as a directional sign that guides emails to the correct server.

In summary, these changes in email compliance are not just minor adjustments but pivotal shifts in how we handle email communication. Adhering to these new standards is essential for maintaining the integrity and effectiveness of your email strategy.

Why These All Matter

Email Authentication

Google and Yahoo now require DKIM authentication for your emails, along with a basic DMARC record. If you’re not using these yet, it’s time to start.

Domain Ownership

Using generic email addresses like won’t cut it anymore. You must use an email address from your own domain to meet these new standards.

Spam Complaint Management

Keep your spam complaint rate below 0.3% as per Google’s guidelines to avoid your emails being blocked.

Maintaining an Active Email List

With Gmail removing inactive accounts since December 1st, regularly updatiaaang your subscriber lists is more important than ever to maintain a robust email list and sender reputation.

Special Discount for Early Birds

Our affordable packages for small businesses will help you meet the deadline. Satisfaction Guaranteed!
We work with you until it’s right. Don’t let your emails fall into the abyss of spam!


One-on-one Zoom meeting gets you compliant in less than 2 hours! Get your email compliant before it's too late. Limited Time Slots available!


Experience our "White-Glove" treatment via Zoom so you don't have to worry. Our Experts help you resolve all SPF, DKIM, and DMARC issues LIVE.


We handle all of the upcoming email compliance requirements so, you can relax knowing that there won't be any interruptions in your email delivery!

Is Your Email Compliant?


  • Step 1: Send an email to [email protected] from the Sending Software you want to test

  • Step 2: Once you have sent that message it will reply. Click the link: "View your full Deliverability Report"

  • Step 3: Repeat Steps 1 & 2 for any additional software you want to test.

Option 2: Scan Your Domain

Limited slots available -- Book your session now and make your email strategy 2024-ready!


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Founder, Tips Products Publishing Agency

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Founder, Joe Prospect Group

I have worked with Deryck for a year now and I have nothing but great things to say about him. He is a true professional and extremely knowledgeable about everything related to marketing automation. He is on time, on budget, and proactive.

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CEO, AdvisorXO

Partnering with Top of Your Game Marketing was transformative for our business. Their extensive combined expertise was evident in their innovative strategies, and their ability to craft compelling narratives gave our brand a powerful voice. Truly, they're the epitome of professionalism and proficiency!


Email deliverability compliance

Are Your emails at risk of getting sent to spam or "Email Blacklisted" after February 1st?

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